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Showing posts from September, 2015

Solar Panel Cleaning Saves Money!

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You know that Solar Power is continuing to grow by leaps and bounds especially here in the sunny Western States.  If you have a solar installation providing your home or business with power, it pays to keep those panels really clean as noted in the email below: Hello John, You did a great job cleaning the solar panels. They are now operating at peak performance giving up to 30% more energy. Please schedule a cleaning every year. Thank you, Francis T. - Rocklin Lighthouse Window Cleaning is founded in faith by John Shanahan in 1996. John has built his business on hard work, integrity, and service. Lighthouse Window Cleaning now proudly serves hundreds of home owners and businesses in Placer county, Nevada County, Sacramento County and El Dorado County.

Word of Mouth Marketing is Critical for Small Business

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I recently came across this interesting article in Forbes magazine written by Kimberly Whitler WHY WORD OF MOUTH IS THE MOST IMPORTANT SOCIAL MEDIA I certainly couldn’t agree more.  85% of our new business comes from referrals.  As the owner of a small business, it is the life blood of my company.  So I want to thank each and every one of my customers for getting the word out and helping contribute to the growth of Lighthouse Window Cleaning. God Bless You, John "Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful way to influence business results? "I recently attended a conference where I heard several experts on different types of social and mobile marketing present. Suzanne Fanning, President of WOMMA (Word of Mouth Marketing Associat