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Showing posts from 2015

How can I select the right window cleaner for my business?

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Our windows and sidewalks are the first impression that our customers have of our business.  A business with a clean front entrance and clean windows reflects the quality of service for any establishment. How can I select the right window cleaner for my business? Below are 8 simple guidelines to use in selecting a window cleaner in your area that will be the perfect fit for your cleaning needs. 1. Is the company a local business?  A local business will be more reliable and cost effective. There are many companies that will show up on a Google search that are not the actual contractors doing the work. Find a local business and contact them directly. Cutting out a middle man will allow you to negotiate with the actual window cleaning service in your area. 2. How long has the business been operating? There are many start- up cleaners out there. Many are inexperienced and not insured. Finding an established business allows you the confidence of quality workmanship, reliable

Solar Panel Cleaning Saves Money!

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You know that Solar Power is continuing to grow by leaps and bounds especially here in the sunny Western States.  If you have a solar installation providing your home or business with power, it pays to keep those panels really clean as noted in the email below: Hello John, You did a great job cleaning the solar panels. They are now operating at peak performance giving up to 30% more energy. Please schedule a cleaning every year. Thank you, Francis T. - Rocklin Lighthouse Window Cleaning is founded in faith by John Shanahan in 1996. John has built his business on hard work, integrity, and service. Lighthouse Window Cleaning now proudly serves hundreds of home owners and businesses in Placer county, Nevada County, Sacramento County and El Dorado County.

Word of Mouth Marketing is Critical for Small Business

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I recently came across this interesting article in Forbes magazine written by Kimberly Whitler WHY WORD OF MOUTH IS THE MOST IMPORTANT SOCIAL MEDIA I certainly couldn’t agree more.  85% of our new business comes from referrals.  As the owner of a small business, it is the life blood of my company.  So I want to thank each and every one of my customers for getting the word out and helping contribute to the growth of Lighthouse Window Cleaning. God Bless You, John "Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful way to influence business results? "I recently attended a conference where I heard several experts on different types of social and mobile marketing present. Suzanne Fanning, President of WOMMA (Word of Mouth Marketing Associat

5 Reasons to Hire a Professional Window Cleaner

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A professional window cleaner can extend the life of your home's windows by applying special treatments and cleaning products. Everyone appreciates clean windows for enhancing the aesthetics of a home. What most customers of a professional window cleaning service seldom realize is it also helps provide early warning of problems and might even save their lives someday. Below are five reasons that hiring a professional window cleaning service can help keep your windows sparkling and functional. 1. Spotting general problems. First and foremost is identifying problems that need correction. Sashes painted shut, ill-fitting screens, damaged or non-functional window weights in older double hung windows and wood rot on sills are just a few problems that if spotted early can save big expense later. 2. Removing insect infestations.  Bees and hornets build nests behind shutters, wasps build paper nests in between older three-piece storm windows and ladybugs also build nests in

Why [Exterior] Looks Count for Retailers

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Tips for the Outside: Create an Inviting Exterior and Entrance Knowing how important a store’s external appearance is, you can’t take your store’s appearance for granted. Insure that the exterior is clean and inviting each day. Make sure all external signage is clear, modern and compelling. Ask yourself what impression your sign makes on potential customers. Ensure all exterior signage lighting is working so your store name is clearly visible from the street. Remove all trash from the exterior of the building and sidewalks. Power wash if needed. Clean the parking lot. Professionally clean windows and remove any outdated information posted in windows and entryway,  Sweep and clean the entryway. Make sure the store entry is uncluttered. Shopping is like buying a house, If a store doesn't have “curb appeal”, a potential customer isn't going to go in. Based solely on the appearance from the street, more than two-thirds of consumers decided not to visit a business,

Solar Panel Cleaning - Double Your Output!

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I recently came across this article which points out the importance of the proper cleaning of Solar Panels.  As this technology continues to become more affordable, more and more of us are taking advantage of it and having it installed.  Maintaining it correctly pays off… Warm Regards, John Shanahan Solar Panel Cleaning by Tory Marino You made a great investment that will cut the costs of your heating and electricity bill and help to protect the environment. Solar panels are made to last at least 30 years, or more. Over the course of time though, bird droppings, dust and pollution can get baked in on the glass and actually lower the output. So, how do you double the output? Of course, if your solar panels are dirty- by having them cleaned. There was a study done by Google on the effect of cleaning the solar panels at their facilities, and the output before and after the cleaning, and the results were phenomenal!  So, what is the absolute best way to clean your solar pa